Search Engine Optimisation is the “art” of developing your website so that it appears high in the organic google listings when someone searches for information on your industry or business type. By organic listings I mean the ones on the LHS of the results - the highlighted spots at the top and to the right are [...]

Let’s take a look at what exactly is marketing? To do so, we need to take a quick detour to define what it isn’t - marketing isn’t advertising. Many small business owners fall into the common trap of thinking “I need visibility in the market and I need more customers - my competitors are advertising, so I better [...]