You’ve no doubt heard about blogging and perhaps are aware that it can increase traffic to your website… but what is it all about and how do you get started?
A Blog, short for web log, is simply an online communication tool. It’s an online journal where you can share information about a particular subject at [...]

Networking is a critical factor of success, yet most people don’t put in the time and effort to meet, make and maintain contact with others. Many people misinterpret networking at functions and events for small talk when it can be a powerful career and business building tool.
The Working Women’s Network is holding a half day [...]

Sometimes the small ideas are some of the best ones.
If you have a number of suppliers and colleagues whose work you know and trust, ask them each for a dozen business cards. Keep these in a folder with you and next time you come across someone who needs a particular product or service, you’ll have [...]

Many marketing ideas are rather easy to implement. Here’s a few for today…..

Take a look at your staff - could they be wearing branded uniforms, hats, shirts, aprons or badges? Can promote your business logo via their bags, computers or equipment for extra exposure? Are they carrying business cards and flyers wherever they go in [...]

We are all looking for new business and can sometimes overlook the obvious - asking our customers to help. Don’t make the mistake of assuming that your clients will actively refer new customers to you - they certainly might, but why not encourage them to do so? Are they aware that you are keen for [...]

Last week I was asked by the Business Enterprise Centre in Chatswood to address the Mentorees on the value of Networking - a great opporunity to wax lyrical on one of my favourite topics!
Business Networking is connecting your business to potential clients in a face-to-face environment. It works best when participants adopt an attitude of [...]