A promotion plan covers all phases of communication between a seller and potential customers. It addresses advertising, sales tactics and other promotional activities with the primary objective of increasing traffic and sales.
The Promotions Plan is an integral component of a traditional marketing plan which addresses the “bigger picture” of the business as a whole, covering [...]

Many marketing ideas are rather easy to implement. Here’s a few for today…..

Take a look at your staff - could they be wearing branded uniforms, hats, shirts, aprons or badges? Can promote your business logo via their bags, computers or equipment for extra exposure? Are they carrying business cards and flyers wherever they go in [...]

We are all looking for new business and can sometimes overlook the obvious - asking our customers to help. Don’t make the mistake of assuming that your clients will actively refer new customers to you - they certainly might, but why not encourage them to do so? Are they aware that you are keen for [...]

Let’s take a look at what exactly is marketing? To do so, we need to take a quick detour to define what it isn’t - marketing isn’t advertising. Many small business owners fall into the common trap of thinking “I need visibility in the market and I need more customers - my competitors are advertising, so I better [...]