http://smallbusinessmarketingblog.com.au Small Business Marketing Blog by Angela Raspass of Ideas into Action, The Small Business Marketing Ideas Consultancy Sat, 13 Sep 2008 10:36:08 +0000 http://backend.userland.com/rss092 en The Working Women's Network is hosting inspirational businesswoman, Libby Dedman on Tuesday September 23rd as she gives a keynote address on how to create a culture of fun in your business whilst achieving results. What Liberates you in your life? Libby Dedman was born and raised in Newcastle, she is a wife ... http://smallbusinessmarketingblog.com.au/business-networking/liberate-your-life-networking-event/ A promotion plan covers all phases of communication between a seller and potential customers. It addresses advertising, sales tactics and other promotional activities with the primary objective of increasing traffic and sales. The Promotions Plan is an integral component of a traditional marketing plan which addresses the "bigger picture" of the ... http://smallbusinessmarketingblog.com.au/marketing-ideas/what-is-a-promotion-plan/ You've no doubt heard about blogging and perhaps are aware that it can increase traffic to your website... but what is it all about and how do you get started? A Blog, short for web log, is simply an online communication tool. It's an online journal where you can share information ... http://smallbusinessmarketingblog.com.au/online-marketing/what-is-blogging-all-about-and-how-do-i-start/ Networking is a critical factor of success, yet most people don't put in the time and effort to meet, make and maintain contact with others. Many people misinterpret networking at functions and events for small talk when it can be a powerful career and business building tool. The Working Women's Network ... http://smallbusinessmarketingblog.com.au/business-networking/want-to-learn-to-network/ Sometimes the small ideas are some of the best ones. If you have a number of suppliers and colleagues whose work you know and trust, ask them each for a dozen business cards. Keep these in a folder with you and next time you come across someone who needs a particular ... http://smallbusinessmarketingblog.com.au/business-networking/build-your-network/ Many marketing ideas are rather easy to implement. Here's a few for today..... Take a look at your staff - could they be wearing branded uniforms, hats, shirts, aprons or badges? Can promote your business logo via their bags, computers or equipment for extra exposure? Are they carrying business cards and ... http://smallbusinessmarketingblog.com.au/marketing-ideas/5-marketing-ideas-for-small-businesses/ We are all looking for new business and can sometimes overlook the obvious - asking our customers to help. Don't make the mistake of assuming that your clients will actively refer new customers to you - they certainly might, but why not encourage them to do so? Are they aware ... http://smallbusinessmarketingblog.com.au/marketing-ideas/do-you-ask-for-referrals/ Last week I was asked by the Business Enterprise Centre in Chatswood to address the Mentorees on the value of Networking - a great opporunity to wax lyrical on one of my favourite topics! Business Networking is connecting your business to potential clients in a face-to-face environment. It works best when ... http://smallbusinessmarketingblog.com.au/business-networking/what-is-the-value-of-business-networking/ Search Engine Optimisation is the "art" of developing your website so that it appears high in the organic google listings when someone searches for information on your industry or business type. By organic listings I mean the ones on the LHS of the results - the highlighted spots at the top ... http://smallbusinessmarketingblog.com.au/online-marketing/an-introduction-to-search-engine-optimisation-for-small-businesses/ Let's take a look at what exactly is marketing? To do so, we need to take a quick detour to define what it isn't - marketing isn't advertising. Many small business owners fall into the common trap of thinking "I need visibility in the market and I need more customers - my competitors ... http://smallbusinessmarketingblog.com.au/marketing-ideas/what-is-marketing-how-do-i-do-it/