You’ve no doubt heard about blogging and perhaps are aware that it can increase traffic to your website… but what is it all about and how do you get started?

A Blog, short for web log, is simply an online communication tool. It’s an online journal where you can share information about a particular subject at regular intervals. It’s a two way conversation, as your readers and potential customers can also respond to your posts.

Search engines love blogs! As they text based and content rich and offer multiple incoming links back to your website they can have a major positive impact on the ranking of your site.

Blogs are relatively easy to set up and maintain and you can write them in your usual conversational style. Through my small business marketing consultancy, Ideas Into Action We have partnered with Web Chameleon to offer a blog design and setup as well as online tutorials so you can get started quickly and easily - more details are available here.